Chief Commercial Officer

Dakar, Dakar Region, Senegal | Development | Full-time


Title: Chief Commercial Officer

Location: Dakar with travel to rural areas across Mali, Senegal and Tanzania

Report to: COO

Language Requirement:  English fluency, with good understanding of French 


About myAgro

myAgro is an award-winning non-profit social enterprise based in West Africa. We have pioneered a mobile savings model that allows farmers to invest their own funds in high-quality seed, fertilizer, and agricultural training to increase their harvest and income by 50-100%. Our North Star is to help 1 million farmers increase their incomes by $1.50 per day by 2025 and lift themselves out of poverty. Learn more from myAgro’s founder and CEO here. 

About the role

Reporting into the COO, as the Chief Commercial Officer you will design and realise myAgro’s mission to serve 1M farmers in West Africa to life. You will define the partnerships, strategies and team required to deliver our innovative layaway model at scale. 

You will drive our thinking to deliver a consistent, superior customer experience across every customer touchpoint. You will combine your relentless customer focus with solid experience in scaling rural sales organisations to deliver a differentiated operating model which focuses on creating customer value across multiple sales channels, moving bottom of the pyramid customers towards self-serve and delivering engagement, loyalty and happiness.

Key Duties & Responsibilities

Sales Strategy

  • Create the vision for and clearly articulate the sales and commercial strategies to achieve myAgro’s North Star of serving 1M smallholder farmers by 2026
  • Lead the development of, and execution against, annual customer and revenue growth plans 
  • Build and scale a world-leading sales organization - from management to front line Village Entrepreneurs and Call Center Agents-  to reach and serve small-holder farmers efficiently and effectively, while relentlessly customer value.
  • Visualise and build the powerful partnerships needed to deliver the sales strategy
  • Define, build, test and refine the sales models for new country expansion
  • Design and lead the execution of the marketing and customer experience strategies across the long and medium term for myAgro
  • Be a champion for farmer insight and showcase outstanding collaboration with Agriculture, R&D, Technology and other cross-functional partners to bring the best approaches to serve our customers

Sales Execution

  • Through the VP Sales, lead the multi-country sales organisation to consistently achieve results, even under tough circumstances
  • Leverage data analytics to drive focused execution and follow through 
  • Collaborate effectively with Agriculture, Technology, Supply Chain and Country operations to ensure alignment and high quality execution.

Sales Operations Planning & Execution

  • Lead the team designing and executing the detailed annual sales calendar (field team training, meetings, reporting, farmer enrollment, payments, delivery etc)
  • Build and rigorously implement the systems, tools and processes to deliver on sales objectives across the multi-country sales organization (including call center)

Sales Team Management

  • Design and scale the current sales organization - define future capabilities, the at-scale operating model and the roadmap to achieving it
  • Working with the VP Sales, build deep sales capabilities within the sales team; manage and motivate them to demonstrate drive, customer focus and resilience
  • Create a team culture that’s positive, motivating, and performance-driven


Qualifications, Skills, and Requirements

  • Over 15 years of experience leading sales teams, with >5 years leading regional/ multi-country sales organizations
  • Deep experience in scaling up multi-channel sales organizations 
  • A keen understanding and experience in serving customers in West Africa, preferably including those at the bottom of the pyramid
  • A strong network in the region and knowledge of how to build partnerships for scale
  • Highly entrepreneurial: motivated to build and sell
  • Analytical with strong complex problem solving skills matched by deep people management experience
  • Fluent in French and English


myAgro provides equal employment opportunities to all employees and applicants without regard to race, colour, religion, sexual orientation, marital/parental status, national origin, age, disability, political opinion, social status, veteran status, and genetics. myAgro complies with all applicable federal, provincial and local laws governing nondiscrimination in employment.